Responsibility:

Lead Generation Strategy & Execution:

• ⁠ Develop and implement a lead generation strategy using various channels such as SEO, paid ads, social media, email marketing, and content marketing.
• Work closely with the sales and marketing teams to identify and target ideal customer profiles for lead generation.

Sales Funnel Management:

• ⁠ ⁠Create and manage a sales funnel to capture, nurture, and convert leads into customers.
• Track and analyze the customer journey to optimize conversions at each stage of the funnel.

Marketing Campaigns:

• Plan and execute multi-channel marketing campaigns aimed at increasing brand visibility and generating qualified leads.
• Collaborate with content creators, designers, and external agencies for effective campaigns.

Sales Outreach and Follow-ups:

• ⁠Handle initial sales outreach for inbound leads and conduct prospecting for outbound leads.
• Follow up on marketing-generated leads to move them through the sales process.
• Close deals or hand over qualified leads to the sales team for closing, if necessary.

CRM Management:

• Maintain accurate lead records in the CRM system, tracking lead sources, touchpoints, and conversions.
• Generate reports to assess the effectiveness of lead generation campaigns.

Data-Driven Approach:

• Analyze and report on marketing and sales data to track performance, adjust strategies, and improve results.
• Use marketing automation tools and CRM data to optimize lead nurturing and conversions.

Cross-functional Collaboration:

• Work closely with other departments like Product, Operations, and Customer Support to ensure alignment on go-to-market strategies.
• Provide feedback to product teams on customer pain points and potential improvements.